Your customer service team has a lot of great information and data that can inform better content creation.Īnother example of a silo is when processes work independently of one another. In this case, they may be missing out on opportunities to create quality content around the most frequently asked questions. One example of a business silo is when your content marketing team doesn’t talk to your customer service team. When your teams don’t talk to or work with one another, it can cause some major problems in your organization. Lack of communication can lead to misunderstandings, overlap in efforts, and missing out on opportunities. When your teams work in silos, they often aren’t talking to one another, let alone working together. For instance, marketers may be working together, but may not be talking to the sales team or the SEO strategy team. They occur when teams work in a vacuum without communicating or collaborating with other teams. What is a business silo?Ī business silo is when a team works in isolation or processes run in isolation. They keep your teams from connecting and sharing relevant information. In regards to silos in business, these can actually have a negative impact on your content team and your business as a whole. Let’s take a look at what they are and why they happen. While content silos are a great tactic for improving SEO, organizational or business silos that separate your content team from other departments are not so helpful. It also makes it easier for users to find additional helpful information. However, siloing your content through taxonomy or subcategories can help improve the user experience as visitors can better understand how each piece of content relates to one another. Some websites may seem like a disjointed group of unrelated information because there is no way to understand how web pages are related to each other. This technique not only helps you improve SEO, but it also helps you improve usability. This is an example of what a siloed website structure looks like with subcategory pages and posts that pertain to those topics. Silo architecture provides a structure that makes it easy for search engines to do this. When a search engine crawls your site, it wants to understand what your content is about, how it’s structured, and where it’s located. Silos also rely on a strong linking structure to help guide visitors to additional pieces of content that relate to the web page they’re currently viewing.Ĭontent silos are important for SEO because they help search engines gain a better understanding of your website content. Basically, when you create a silo structure, you are grouping related and relevant content into distinct sections on your website.Ĭontent silos use subtopics or subcategories as part of the website structure to group content together based on relevant keywords and topics. What is a content silo? (And why do we use them?)Ī content silo is a method used in search engine optimization (SEO) that involves structuring your website content around keyword-based themes. But first, we need to define a few things. Let’s dive into silos and how they impact your content marketing team. As content professionals, it’s arguably more important than ever to understand where fantastic input, ideas and opportunities are hiding within isolated teams. that operates in isolation from others.”Ī silo mentality can present issues within teams and businesses. The Oxford Dictionary defines the word silo, in relation to business as “ a system, process, department, etc.
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